Fat Beats founder Joe Abajian explains how Fat Beats will live on in the aftermath of it’s retail stores closing. The new venture will exist as a “pop-up shop”, a monthly event which will section off a piece of their Brooklyn warehouse for customers to come in and purchase product. “FB BK will be reminiscent of the atmosphere and energy that the NY and LA stores once exuded. We have DJs of note spinning throughout the day, such as DJ Evil Dee, DJ Spinna, and Rich Medina,” Joe told The Village Voice. The first event takes place March 5th from noon to 8pm. Via HipHopSite
Personally, I applaud FatBeats for attempting to find new ways to reinvent itself. I don't think it's beyond the realm of possibility that these "pop-up shop" dates become events and hip hop pilgrimages that true heads flock to from around the country. That of course, is assuming it's done correctly.